BUILDING BRANDS
The strongest brands don't just communicate - they create communities people want to belong to.
These projects bring together creative strategy, visual storytelling, and content development to help organizations define their voice and communicate with clarity. From concept to execution, my approach is grounded in creating work that is both visually compelling and strategically meaningful.
You Do You
Representation doesn't happen by accident - it happens by design.
I founded You Do You to create the kind of media platform I wished existed: one that celebrated diversity as the standard rather than the exception. As Editor in Chief, I built the editorial vision and brand from the ground up, leading content strategy, visual storytelling, partnerships, and production while bringing together photographers, writers, brands, and creators. The result was a distinctive media platform built around representation, community, and commercially relevant storytelling.
Content Cubed
Every brand has a story. The challenge is telling it in a way people remember.
As founder and Creative Director of Content Cubed, I partnered with brands to develop editorial campaigns, visual identities, and content strategies designed to build recognition and connect with audiences. I led projects from concept through production, bringing together photography, creative direction, writing, and strategy to create cohesive brand stories across platforms. Each project began with the same question: what makes this brand worth remembering?
