BUILDING BRANDS
A brand is more than a logo or a product - it's the story people remember.
These projects bring together creative strategy, visual storytelling, and content development to help organizations define their voice and communicate with clarity. From concept to execution, my approach is grounded in creating work that is both visually compelling and strategically meaningful.
You Do You
Representation doesn't happen by accident - it happens by design.
I founded You Do You to create the kind of media platform I wished existed: one that celebrated diversity as the standard rather than the exception. As editor in chief, I led editorial strategy, visual storytelling, partnerships, and content production, bringing together photographers, writers, brands, and creators to produce work that was both culturally relevant and commercially impactful.
Content Cubed
Every brand has a story. The challenge is telling it in a way people remember.
As founder and creative director of Content Cubed, I partnered with brands to develop editorial campaigns, visual identities, and content strategies that connected with audiences through authentic storytelling. By combining photography, creative direction, writing, and strategic thinking, I helped organizations create work that was both visually compelling and aligned with their brand values.
