REWRITING CULTURE

The stories we tell don't just reflect culture - they help create it. Through editorial photography, creative direction, and visual storytelling, these projects challenge familiar narratives, amplify overlooked perspectives, and invite audiences to imagine a more inclusive future

Casey Spooner for OUT

Identity isn't fixed - it's something we create, refine, and sometimes reinvent.

Created in collaboration with Casey Spooner, this editorial explored the deliberate construction of a new artistic persona. Drawing inspiration from the aesthetics of 1970s queer culture, the project transformed a period home into the stage for a fully realized character, using fashion, photography, and performance to celebrate identity as something expressive, intentional, and constantly evolving.

The New Working Girl for Garmentory

With dozens of brands under one retail platform, the challenge wasn't simply photographing clothing - it was creating a cohesive campaign that could bring them together.

Inspired by Working Girl and the visual language of 1980s office culture, this editorial used narrative storytelling, creative direction, and inclusive casting to build a unified campaign that felt both nostalgic and unmistakably contemporary.

Gold Standard for Flaunt

Some icons transcend the moment they lived in.

Inspired by Florence Griffith Joyner, this editorial celebrated one of sport's most influential style pioneers through a contemporary fashion lens. Set against the streets of New York's East Village, the series paired bold beauty, athleticism, and diverse casting to honor Flo-Jo's fearless individuality while imagining how her influence continues to shape fashion and culture today.

Hair-Do

What happens when hair becomes more than a finishing touch?

Rather than treating hair as an accessory to fashion, this editorial placed it at the center of the creative process. I challenged the styling team to build an entire visual story around hair itself, transforming it into the primary medium for shape, texture, movement, and expression. The result was a beauty editorial where hair didn't support the concept - it was the concept.